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 African Business Network 49
the real attraction for big foreign investors.
The combination of drivers including; strong underlying GDP growth from a low base,
a rapidly urbanising population, relative political stability, improved business and investment environment and a rising middle class with expendable incomes see potential investors licking their lips at the Africa growth story.
There are gaps all over Africa ready to be  lled with well-governed and e cient businesses.
Baird is aiming to capitalise on the African countries where middle range industries haven’t been fully established yet and therefore there are many opportunities to build up young companies into market leaders across the continent.
“A big part of our investment strategy is making national and regional champions,” notes Baird. “If you are backing a good management team in an industry that has

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