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148 AGRICULTURE | Fruitways Western Cape, it is crucial for Fruitways to adopt a pastoral and responsible attitude to employment.
“On the farms we have various services for the use of our sta , from creches to afterschool computer facilities for those employees with young children.
“We also have medical services that we provide on-farm that workers can go to get basic medical attention,” says Conradie.
The business also runs a bursary scheme in conjunction with the Molteno Brothers Charitable Trust (a trust which Fruitways merged with in 2013), which aims to give disadvantaged individuals greater access to higher education.
Cash flow
from the orchard to the
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“The bursary scheme is one of the main routes back into the community that Fruitways provides. We have a big focus on education in our communities and try and absorb as many of our bursary students as possible back into the business.”
Future growth strategy
Fruitways’ strategy has always been based
on trust. Over the years, it has developed the trust of its long-term partners, which span many major global markets as well as the trust of its employees in the local community.
people to work across all areas of the value chain, and has around 25,000 dependents in the local community from this  gure.
As a result of this major presence in the
Therefore, in order for Fruitways to remain on the growth path, the company aims to continue building relationships with partners in new and emerging markets, as well as

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