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African Business Network 113
Tradition and modernity were successfully combined in Land Equity’s redevelopment of the near century-old Lion Match Factory in Observatory, an old suburb in Cape Town which was completed in 2011.
Original facades of the building were retained and refurbished throughout the project, while interiors were completely recreated
in order to provide adequate facilities for a call centre, which became the largest of its
kind in the Southern hemisphere upon its completion.
Other success stories for Land Equity include the Iron Works mixed-use development in the Woodstock suburb of Cape Town and the Docklands development near the luxurious V&A Waterfront, both of which sold out in rapid time.
In particular, the Iron Works project is

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