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 African Business Network 101
“That’s the core of who we are. Every investment and every business opportunity is formed from the view of the end bene ciary, who is receiving an a ordable and high- quality product or service,” says Jimerson.
“At times, we may not price things at the highest margins and we may not get the highest return from that situation because we want to balance making returns with providing an a ordable service to the industry market.”
Agricultural focus
When Musa Capital was formed over 20 years ago, it entered into a number of investment sectors on the continent including natural resources, telecommunications and infrastructure.
However, the creation of Musa Group and the subsequent transition into becoming a trading body has seen the business undertake new focuses.
As sectors such as telecommunications have matured and become dominated by large  rms (such as MTN and Vodacom in South Africa), Musa has skimmed away from such industries and gravitated towards spaces in the African agricultural sector.
Not only is agriculture a market which is less monopolistic and saturated across several African nations, it is also an area which has the potential to transform millions of lives if developed.
“One of Africa’s richest resources is its agriculture. It has some of the most
arable land on the planet that’s currently uncultivated and yet people are starving, so again it’s coming back to delivering our ethos of doing good and doing well.
“We’ve chosen to migrate into areas such as agriculture and are taking the same skillsets we have already learnt and applying them to areas that are underserved.”
Therefore, with various estimates suggesting that up to 65% of the world’s uncultivated arable land is found in Africa, Musa saw agriculture as a particularly fertile area for investment and made its  rst foray into the South African agribusiness sphere two years ago.
But as fate would have it, Musa’s entry into the sector was met with South Africa’s biggest drought in 30 years, with the thirst-sapping conditions persisting for another 12 months across several regions in the country.
Such challenging circumstances proved to be a baptism of  re for Musa in a sector which is vulnerable to the impact of extreme changes in climate. However, the region is  nally now starting to see the rains coming back, which is only a positive for Musa.
“We started with a 350-hectare farm in the Natal province of South Africa, primarily farming various vegetables such as cabbages, butternut and potatoes.

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