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 African Business Network 133
However, there is also an appreciation amongst the Bentel team that not everything is directly applicable to every country, particularly in Africa, as markets often
di er wildly from country to country. Bentel makes concerted e orts to adapt what it
has learnt from other areas, before applying any external insights to a localised market in Africa.
“Our designs are contextual and unique in all instances which are designed for the locale and the country concerned,” says Harlech- Jones.
Technological innovation
Furthermore, Bentel has become increasingly receptive towards the sophisticated technological approaches to architecture made by global leaders in the industry.
Despite often playing catch-up with the more technically advanced countries of the world, Bentel has adopted a number of technological innovations to its own projects, which has allowed the  rm to assume a vanguard position in terms of pioneering advances in architectural technology across the continent.

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